Chelsea partners with Ericsson to give all its stadium fans free WiFi access. Chelsea Football Club was very pleased to announce Ericsson as their new Connected stadium partner, introducing free Wi-Fi coverage for supporters throughout Stamford Bridge for the first time.Ericsson has been unveiled as the connectivity partner for Stamford Bridge – Chelsea Football Club’s home stadium in Fulham, London.
Free Wi-Fi coverage will be provided via the Small Cell as a Service connected venue business model whereby Ericsson designs, builds and operates the network on the customer’s behalf. As a result, Chelsea FC will be able to provide fans throughout the stadium with a richer experience that enables them to interact digitally with each other, the club, friends and family.
This will ensure supporters can enjoy a seamless digital experience, Ericsson will design, build and operate a Wi-Fi access network and manage it on the club’s behalf.Arun Bansal, Senior Vice President, Europe & Latin America, Ericsson (pictured above), added:
‘Our research indicates that people want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game. Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.’
Chris Townsend, Chelsea FC commercial director, said: ‘We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.’
In 2015, Legia Warsaw became the first football club in Europe to sign a Small Cell as a Service contract with Ericsson. In 2016, Ericsson became the connectivity partner for the Ricoh Arena stadium in Coventry, England, home to Aviva Premiership rugby team Wasps and Wasps Netball.This connected stadium will bring a major change in gaming experience of fans.