We know repurposing the content is a mammoth task and you have a number of sub-tasks to handle apart from the main task. But a web content management platform allows you to do it flexibly.
If you have an asp CMS and you are taking up repurposing to brand your business, then you have a lot of tasks to do. Yes, repurposing your asp CMS is one of the best solutions to brand your business. You can easily generate a great video or expand an idea with extra training materials.
You can simply switch the format and spread them across various platforms or you can significantly add more mileage to your original material. Web CMS solutions if does the repurposing of their content properly then boosting their brand once again will not be tough.
So how to repurpose the content on your intranet CMS properly?
It helps to save time
Why will you draft the same idea repeatedly when you have a web content management platform? Doing so will increase your chance of having errors and discrepancies over and over again between a number of writers. Repurposing the content can also help to increase the productivity among your people.
It helps to save money
Content are too expensive to produce at times. Rewriting the same content for a number of multiple purposes does take a lot of time. We all know that time is money. Creating professional videos eats up a good amount of marketing budget. However, with repurposing a content on your intranet cms can help to save money.
It helps to deliver a consistent message
You will not like to confuse your customer by publishing the different instructions in the documents stored in the intranet cms. With the help of repurposing, you will make sure that you will come across all your documents, websites and other deliverables at the same time.
Repurposing helps to reach out to more customers
The web content management platform that is having the content with more number of visitors in the old calendar, can help to generate more customer if you repurpose it properly. You have may have a customer to watch training videos on their mobile device rather than reading your user guides. Another might dislike videos but enjoys reading viral contents.
The choice of content and ways to read resources varies, but you cannot take a chance to lose a single customer. So choose a number of ways to produce the same material on your asp cms and reach out to more number of customers.
Now how would you know that your piece of content is good to repurpose?
It is important to identify the appropriate medium for a certain type of file before you put it into another context. It is one of the crucial steps in repurposing process. You can also various CMS tools to understand what works and fits the best with that content.
Well, not all ideas can translate well on all other mediums. The technical contents such as specification sheets, training materials or instructional guides are better unaltered. Otherwise, the risk of removing critical information stays back, so it is better not to tamper them.
What you can do in such a situation is to take the critical elements, expand them into another format, upload the same in your asp CMS and link back to the original documents with the help of the CMS tools.