The smart brush comes with an inbuilt microphone which can be used to listen out for brush patterns, breakage, and strokes.Sensors can determine if the brush is being used on dry or wet hair and can tell whether someone is brushing their hair too hard.The new brush connects to an app on your phone which will relay information, which vibrations will be felt in the handle as a warning against over-brushing.
Earlier this year, L’Oreal announced it’s releasing a smart $200 hairbrush, which has a built-in microphone that listens to your brushing patterns to make sure you don’t overbrush. The vibrating brush also measures the force you’re applying to the scalp. All of that connects to an app. It’s like a Fitbit for your hair.
L’Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfume and hair care; the company is active in dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States. The company is a component of Euro Stoxx 50 stock market index.
“The better the technology gets, the more we use it,” said, Jill Gilbert organized the Beauty Tech Summit at the Consumer Electronics Show in Las Vegas recently, where more than 300 companies displayed products. “You’re seeing many different connected hairbrushes, many different lasers, many different microdermabrasion types of items, so the availability is there,” she said. “The question is the uptake. And I can only imagine that the growth is just beginning.”
Karen Grant, an analyst at NPD Group, said the $50 billion a year beauty industry is driving that growth.The NPD Group, Inc. (NPD; formerly National Purchase Diary) is a market research company. The NPD Group operates in 20 countries, interviews 12 million consumers a year, and monitors consumer purchase data from over 165,000 stores.
“Beauty does not sit on its laurels and then wait for the trends to happen and then try to run with it,” Karen Grant said. “They try to drive some of the trends and meet the consumer needs, sometimes before the consumer is even aware of it.”
Which is why a company like Quantum Signal, an engineering firm based in Michigan, is in hot demand. CEO Mitchell Rohde said post 9/11, the company was working on face recognition biometrics for government agencies. Then Amway reached out for help developing smart mirrors.
CEO Mitchell Rohde said. “I was a little bit surprised by that, because obviously when you start an engineering company that has a lot of automotive and defense and these kinds of connections, you don’t really think about beauty and cosmetics and skin care as an application,”
“On the military side, it’s more about recognition and identification. On the beauty side, it was more about analysis of actual details of someone’s skin. But you know underlying all of it is math and algorithms,” Rohde said.
Jenna Blaha, the fashion and tech editor at Marie Claire magazine, said everybody wants to have the next big thing.“This is the direction the world is going in, so if you don’t invest now, then you’re going to be behind,” she said.And in this case, the next big thing may fix all those tiny flaws in the fashion industry. Many tech giants will definitely dive into the fashion world.