Verizon Communications (VZ.N) stated on Monday that, as part of an effort to improve its entertainment services, it would be providing bundled streaming subscriptions to Netflix (NFLX.O) and the Max platforms, which are owned by Warner Bros. Discovery, for its “myPlan” users.
Verizon “myPlan” customers will be able to get ad-supported Netflix and Max plans as a bundle for only $10 per month starting on Thursday. With this calculated move, Verizon hopes to provide its consumers with a simple, affordable method to effortlessly enjoy popular streaming services.
This new bundle adds to the selection of services that Verizon’s “myPlan” package currently offers. For $10 a month, users may subscribe to several platforms, such as Walt Disney’s streaming services, Walmart+, and Apple Music. The entertainment choices available to Verizon users are further enhanced with the addition of Netflix and Max to this list.
To increase customer appeal, the telecom sector has seen a rise in the number of collaborations between streaming platforms and providers. Concurrently, streaming providers are investigating similar partnerships as a way to increase the number of people who watch their content.
Verizon’s choice to include Netflix and Max in its lineup is indicative of the changing telecom industry, which is seeing carriers use well-known streaming services to provide their clients with more benefits. The $10 monthly Netflix and Max bundle is meant to draw in customers looking for a wide variety of materials in one convenient package.
These strategic alliances are becoming more and more important for telecom providers and streaming platforms to remain competitive and meet the evolving needs of customers as the competition in the streaming market heats up. Verizon’s action is in line with market trends and demonstrates its dedication to providing its customers with a wide range of entertainment options.