Samsung Display has secured a deal to supply organic light-emitting diode (OLED) panels for Ferrari’s next generation of cars, according to an announcement made by the South Korean display maker on Tuesday. The agreement will see Samsung Display collaborate with the Italian luxury automaker to develop display solutions that meet the Ferrari standard for a more elevated client experience.
Samsung Display CEO Choi Joo-sun and Ferrari CEO Benedetto Vigna signed the deal in a ceremony held at Samsung’s Asan Campus in Gyeonggi Province. Choi said Samsung’s “extensive expertise in OLED technology” would enable the company to introduce cutting-edge display solutions that meet Ferrari’s requirements, while Vigna welcomed the partnership as a way to make “a significant step forward in the digital environment of our next-generation models”.
Samsung Display supplies OLED panels to other automakers, including Hyundai and Audi, and is actively targeting the automotive display market. Its OLED panels offer a lightweight, slim structure with thin bezels that allows for more innovative designs, and its true black and high-contrast capabilities make it a popular choice for leading automakers.
At the CES 2023 event held in January, Samsung Display unveiled its New Digital Cockpit with a 34-inch slim bezel display and bendable technology that creates a 700R curvature during driving mode. The low power consumption of OLEDs also offers greater benefits for improving a car’s efficiency and sustainability.
The partnership between Samsung Display and Ferrari underscores the importance of digital transformation in the luxury sector, as the collaboration aims to provide bespoke OLED technology display solutions that will reinforce Samsung’s position in the automotive OLED market, enabling it to reach new heights.
Samsung Display’s OLED panels are known for their superior image quality, as well as their flexibility and slim design. In addition, they are energy-efficient and have low power consumption, making them ideal for use in automobiles.
The company’s OLED panels are already in use in a number of premium car models, including the Hyundai Ioniq and the Audi e-tron. Samsung Display has been actively targeting the automotive display market in recent years, as it seeks to expand its business beyond the premium smartphone market.
The partnership with Ferrari is a significant win for Samsung Display, as the luxury automaker is known for its uncompromising commitment to quality and innovation. By working together, the two companies aim to create display solutions that meet the high standards of Ferrari’s discerning customers.
The agreement also underscores the growing importance of digital transformation in the automotive industry. As cars become increasingly connected and autonomous, the role of displays and other digital technologies will become even more critical.
Samsung Display’s New Digital Cockpit, which was unveiled at CES 2023, is an example of the company’s vision for the future of automotive displays. The 34-inch slim bezel display features bendable technology that can create a 700R curvature during the driving mode, providing drivers with a fully immersive experience.
With its OLED panels and cutting-edge display solutions, Samsung Display is well-positioned to play a leading role in the digital transformation of the automotive industry. The partnership with Ferrari is just the latest example of the company’s commitment to innovation and excellence.
